What do you do for I.D.?
I take care of the commercial part, I look for clients and I follow up the relationship for the brand.
What are the big challenges of your job?
Today, there are more than 150 brands being created in Europe every day. Ie have to find our place, interest buyers and also final consumers. You have to be more and more credible, have cleaner formulas with convincing results. Consumers are more and more aware of the composition of products thanks to the numerous scanning applications. They want less and less "bullshit".
In concrete terms, what is a day in your sneakers?
My day starts at 6:00 am every day with a sports session 4 times a week from 7:00 to 8:30 am; As I work in a home office, my day is spent with my computer and my phone and especially my espresso machine
Often in the afternoon, when the weather allows it, I go for a little dip in the sea (because yes, I live 2 KM from the Mediterranean).
What are for you today the brands with potential (the trendy concepts)?
To discuss every day with buyers, the market trends are brands with a serious scientific background, a strong presence on social networks, a 360 degree communication. Brands that are more oriented towards individualization of products.
What is the consumer looking for?
End consumers are fed up with greenwashing, they are looking for committed brands that bring them well-being and personalization (I am a unique consumer with my skin problems...)
Your passions outside of work?
My hobbies are sports in the gym (mostly bodybuilding), I also love to cook and travel (I have already visited 87 countries).
What did you like about I.D.?
What I liked right away about I.D. Swiss Botanicals was the concept of the interaction between the skin and the brain, I find this topic fascinating and the power of neurocosmetics on our well-being. I love the slogan "We are Serious about your skin. Rebellious about our methods". Enally, I tested the products and today the night cream and the Skin Stress Balancer are part of my routine and after a few months I see effects on my 51 year old skin.
Are the challenges greater with complex brands like ours (CBD or Neuro focus)?
The biggest challenges for us are information and communication on the benefits of CBD and other ingredients in the cosmetic neuro. We need to educate, train, inform and communicate on who we are, on our products and especially on their measurable results on the skin. This is one of the keys to success for our brand.
Which trip has marked you the most?
As I said before, I have traveled a lot personally and professionally and one of the countries that has marked me the most is JAPAN. A culture completely different from ours, as well in the daily life as in the business or the habits and customs which can be astonishing as the greeting (inclination of the back), the fact of always taking and giving a business card with two hands while taking the time to read. An absolutely tasty cuisine, well beyond the classic sushi, in Tokyo light everywhere and at any time, a real anthill. I went back there five times and each time I was surprised!
