With the saturation of the beauty industry, it's no longer enough for products to deliver results. To win the hearts of beauty lovers, brands are banking on customers feeling something - turning an ordinary skincare product into an experience or event worth repeating. In the same way that night-time products can prepare you for a restful sleep, a hot new category called "neurocosmetics" is gaining popularity in the emotional aspect of skincare routines.
The concept of neurocosmetics is based on the fact that hormones produced by the brain can have an impact on skin function. For example, if you're stressed or going through a traumatic period, you may experience acne. On the other hand, during a period of joy, your skin may look fresh and radiant.
"Skin and brain share the same embryonic origin, making the epidermis an extension of the nervous system," brand founder Cedric Rimella tells PS. "This connection means that mental states impact skin health and vice versa. Neurocosmetics explores this dual communication, aiming to improve the well-being of skin and mind through neuroactive ingredients."
